Raising the bar in the legal circle

  • Campaign Objective

    To provide strategic counsel and reputation management support for a homegrown beauty and spa company charged in court for non-compliance of manpower laws

  • Our Approach

    • Developed both external and internal stakeholders outreach campaign to update, clarify and position the company in response to potential negative opinions and attitudes during and following the investigation
    • Provided communications and litigation support to complement the legal team’s strategies
    • Recommended strategies for keeping the negative issues out of the news as much as possible
    • Developed detailed key messages to reassure customers, shareholders, and employees that business operations were not affected
    • Addressed any negative public opinions carried on traditional and social media if necessary
  • The Outcome

    • Timely and clear communication with external stakeholders before, during and after the court case established the client’s side of the story and reaffirmed the client’s credibility in the eyes of its stakeholders
    • Provided communications and litigation support to complement the legal team’s strategies
    • Internal communications protocol put in place ensured that employees were well-equipped to respond to any media or customer enquiries regarding the case
    • Consistent stakeholder communications provided clarity on facts of the case and helped protect the client’s reputation and brand equity