Raising the bar in the legal circle

  • Campaign Objective

    Engaged by an insurance service provider to provide an effective communications strategy in conjunction with policy-related announcements to selected policy-holders.

  • Our Approach

    • Conducted scenario planning to map out a crisis response plan
    • Developed key messages to cultivate understanding and acceptance by client’s customers
    • Established communications protocol for internal and external stakeholders to align messages and responses to mitigate voiced concerns
    • Implemented a proactive traditional and social media monitoring approach and response strategy to protect client’s reputation
  • The Outcome

    • Impact of the announcements on clients was minimised
    • Frontline employees were well-trained to respond to policyholders’ enquiries
    • Constant monitoring and tracking of news coverage and social media posts ensured the client was well-prepared to respond if necessary