Raising the bar in the legal circle

  • Campaign Objective

    We were engaged by the Client (which is one of the oldest and largest US’ insurance companies) to help launch its inaugural InsurTech matchmaking programme and effectively position it as a leading corporate start-up engagement platform, based on the philosophy of open collaboration

  • Our Approach

    • Aligning our PR strategy to a 3-stage approach beginning with calls for collaboration and ending with announcement of a winning collaboration over 6 months.
    • Profiled the Client in the media as a pioneer in innovation and collaboration in the global insurance business through a series of media interviews
    • Curated a series of thought leadership articles that showcased the forward looking perspectives of the company’s top management in spearheading the programme
  • The Outcome

    • The launch of the programme and subsequent milestone updates were well-covered in technology and trade media
    • The programme exceeded expectations by having received more than 100 startup applications
    • The Client has elevated its profile as a leader in the growing InsurTech space