Raising the bar in the legal circle

  • Campaign Objective

    Our client, RHTLaw Taylor Wessing, an international law firm headquartered in Singapore, aims to build awareness of its brand while driving more business inquiries for its service offerings

  • Our Approach

    • Drove brand awareness and garnered greater media interest in the Firm’s expertise and accomplishments through thought leadership programmes and media relations campaign
    • Leveraged company events such as ASEAN Summit, Cybersecurity & Data Protection Asia and the RHT Rajan Menon Foundation Charity Golf to raise corporate profile and engage key stakeholders
    • Profile the Firm’s lawyers as experts to business and legal media contacts, positioning the leaders as valuable sources for news and trends
    • Proactively identified suitable opportunities for Firm’s partners to speak to the media and conducted media training sessions to prepare them for their interviews
    • Built on the thought leadership campaign to position the Firm as experts in respective industries
  • The Outcome

    • Successfully positioned the law firm’s Senior Management and Partners as thought leaders in their respective fields
    • Secured media placements in major business and trade publications including The Straits Times, The Business Times and Asian Legal Business
    • Firm’s experts regularly featured on broadcast media on their views of relevant industry trends
    • Increased awareness of the Firm and established its reputation as a leading legal firm with both local and regional expertise