Raising the bar in the legal circle

  • Campaign Objective

    We were engaged by a public listed manufacturing firm looking to diversify into the livestock business through major acquisition valued at over S$110 million. The key objectives were to gain market acceptance and support for this major acquisition as well as a substantial fund raising exercise in excess of S$50 million.

  • Our Approach

    • Use corporate announcement, press releases, factsheets and corporate collateral to focus public attention on key facts regarding the major acquisition and fund raising exercises.
    • Illustrate the Client’s diversification strategy using key economic trends, geographical advantages and the outlook of its new livestock / agribusiness
    • Seek the understanding and support of the local and regional investment communities through media channels as well as direct one-to-one meetings with potential investors.
  • The Outcome

    • Media placements were secured in multiple mainstream and trade publications including Lianhe Zaobao and The Edge Singapore
    • While the process of acquisition is ongoing, the Client remain steadfastly confident of market support for both the major acquisition and the attendant fund raising exercise