Crisis Communication and Issue Management
Crises and critical issues happen, not if but when, and they have a negative effect on a company’s brand image. It is pertinent to protect and defend the company’s reputation during such times. We provide recommendations and insights to protect our clients’ public image in the event of a crisis. We help our clients to identify the right spokespersons and train them, establish communication protocols, identify and understand the key audiences, map and manage the stakeholders involved, work out the key messages and recommend the suitable communication methods. We develop the crisis communication manual for our clients, detailing the who, what, where, when, why and how pertaining to the responses and communication procedures they need in a crisis.